PRIVACY POLICY

Last updated: 16th June 2026

2.1 Introduction

This Privacy Policy explains how Noura Ltd collects, uses, stores, shares, and protects your personal information when you use the Noura app, website, community features, live calls, and related services.

2.2 Data Controller

Noura Ltd is the data controller responsible for your personal information for the purposes of applicable UK data protection laws.

Company details:

Noura Ltd
101 New Cavendish Street
First Floor South
London
W1W 6XH
United Kingdom

Email: [email protected]

2.3 Information We Collect

Depending on how you use Noura, we may collect the following types of information:

• Name and contact details, including your email address.

• Account details, login information, and subscription status.

• Date of birth, gender, height, weight, and goal selections.

• Nutrition tracking data, including calories, protein, fibre, meals, recipes, and food entries.

• Health and lifestyle tracking data, including weight, steps, sleep, stress, activity levels, and workout information.

• Apple Watch, Apple Health, Google Fit, Health Connect, or similar data where you choose to grant permission.

• Community participation data, including comments, messages, call attendance, or interactions within community features.

• Payment and subscription information, where processed through Apple, Google, Stripe, Apple Pay, Google Pay, or other payment providers.

• Device and technical information, such as device type, operating system, app version, crash logs, and basic usage information required to operate and secure the app.

• Customer support communications and any information you choose to provide when contacting us.

2.4 Health Related Data and Special Category Data

Some information processed by Noura may relate to your health, fitness, nutrition, weight, sleep, stress, activity, or wellbeing. This may be considered special category personal data under UK data protection law.

We only use this information to provide the app’s core functionality, including personalised targets, tracking, education, progress monitoring, recommendations, and user support.

Where required by law, we rely on your explicit consent to process health-related data.

2.5 Apple Health, Apple Watch, Google Fit and Similar Integrations

Where you grant permission, Noura may access selected health, fitness, or activity data from Apple Health, Apple Watch, Google Fit, Health Connect, or similar services.

This may include data such as step count, activity levels, exercise information, or other information you choose to allow.

You can control access to this data through your device settings. Noura will only access this information where you have given permission, and you may withdraw access at any time through your device or app permissions.

Noura does not sell health data. Noura does not use Apple HealthKit or similar health data for advertising purposes.

2.6 How We Use Your Information

We use your information to:

• Create and manage your account.

• Provide nutrition, fitness, lifestyle, and habit tracking features.

• Calculate and display calorie, protein, fibre, activity, and progress targets.

• Help you track food, weight, steps, sleep, stress, workouts, and progress.

• Provide recipes, meal planning, workouts, education, reminders, and recommendations.

• Provide access to community features and live calls.

• Process subscriptions and payments.

• Respond to customer support requests.

• Maintain app security, prevent misuse, and fix technical issues.

• Improve the app, user experience, features, and content.

• Comply with legal obligations.

2.7 Legal Basis for Processing

We process personal information where we have a lawful basis to do so. This may include:

• Performance of a contract, where processing is necessary to provide Noura to you.

• Consent, where you choose to provide certain information or grant access to health-related data.

• Explicit consent, where required for health-related special category data.

• Legitimate interests, such as improving the app, supporting users, keeping the service secure, and understanding how the app is used.

• Legal obligations, where we are required to keep certain records or comply with applicable law.

2.8 Payment Information

Payments may be processed by third-party payment providers including Apple App Store, Google Play, Stripe, Apple Pay, Google Pay, or similar providers.

We do not store full card details on our own systems. Payment providers process payment information according to their own terms and privacy policies.

2.9 Sharing Your Information

We do not sell your personal information.

We may share limited information with trusted service providers who help us operate Noura, such as hosting providers, payment processors, customer support tools, communication providers, analytics providers, and technical service providers.

We may also share information where required by law, to protect our rights, to enforce our Terms, or in connection with a business transfer, merger, acquisition, or sale of assets.

2.10 Data Retention

We keep personal information only for as long as necessary to provide Noura, comply with legal obligations, resolve disputes, maintain security, and enforce our agreements.

You may request deletion of your account or personal information by contacting us.

2.11 Data Security

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

However, no digital service can be guaranteed to be completely secure.

2.12 Your Rights

Depending on your location and applicable law, you may have rights to:

• Access the personal information we hold about you.

• Correct inaccurate or incomplete information.

• Request deletion of your personal information.

• Restrict or object to certain processing.

• Withdraw consent where processing is based on consent.

• Request a copy of your personal information in a portable format.

• Complain to a data protection authority.

To exercise your rights, contact us at [email protected].

If you are unhappy with how we process your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

2.13 Marketing Communications

If you opt in to receive marketing emails or updates from Noura, we may send you information about the app, features, offers, content, or related services.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.

2.14 Children's Privacy

Noura is not intended for children under 18.

We do not knowingly collect personal information from children under 18.

2.15 International Transfers

Some service providers may process information outside the United Kingdom or European Economic Area.

Where this happens, we take steps designed to ensure appropriate safeguards are in place.

2.16 Cookies, Analytics and Tracking Technologies

Noura may use cookies, pixels, SDKs, analytics tools, and similar technologies to operate the app, understand usage patterns, improve functionality, measure performance, maintain security, and support marketing activities.

You can manage certain cookie and tracking preferences through your browser, device settings, or platform controls where available.

2.17 Account Deletion

Users may request deletion of their account and associated personal information by contacting [email protected] or through any account deletion functionality made available within the app.

Certain information may be retained where required by law, for fraud prevention, security purposes, dispute resolution, or legitimate business interests.

2.18 Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised "Last updated" date.

Continued use of Noura after changes have been posted means you accept the updated Privacy Policy.